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Hidden beauty comes alive. Combining the latest innovation in colour packages and light filtering technology ColourPrime Pro delivers a wider range of colour spectrum. What you are watching is more vibrant and vivid with colours and shades that you never knew existed. ULTRA Luminance sends excess current from dark areas to brighter areas to enhance contrast. Combine the LG UHD TV's excellent ability to express darkness with its distinct contrast between dark and light and you have an image that is as sharp and clear as real life. When something is shown in HDR there is a dynamic range on display that is closer to the huge range of colours and shades that your eye can process. Sun glistens off water stars shine brighter in the sky your entertainment comes to life. Content producers are already producing HDR entertainment and LG UHD TV is ready for this content. Open your eyes to the future standard of picture quality. LG Smart TV's with Freeview Play put's you in control of the entertainment on offer. Enjoy your favourite channels and scroll back in your TV guide for catch up services all for 0 a month and no additional devices required. Still want more Top up your entertainment with movies and box sets on demand from popular streaming services.
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