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Enjoy high quality personal photography with this black Sony Cyber shot DSC RX100 III High Performance Compact Digital Camera , featuring built in WiFi, NFC, a bright f1.8 lens and a huge range of effects and features. Compact and utterly precise This Sony Cybershot RX100M3 Digital Camera is small enough to fit in your pocket, but lets you capture every moment with the utmost clarity. Frame your scenes perfectly with the OLED electronic viewfinder, paired with a high resolution LCD display and ZEISS T coating. You'll capture intricate detail and rich colours thanks to a wide angle ZEISS Vario Sonnar lens with a large f1.8 maximum aperture. Whether you're going for wide angle architectural shots, intimate portraits or subjects in motion, this lens will help you achieve the results you want. BIONZ X image processing helps to bring out every texture in your photos, even when you're shooting fast moving subjects. Get the shot you're after With its 3” TFT LCD screen, your Sony Cyber shot RX100M3 Compact Digital Camera is extremely versatile tilt the display upward through a full 180 degrees, down to 45 degrees and even twist to grab easy selfies or to capture images from difficult angles and unique perspectives. Shoot comfortably over crowds or from very low vantage points. The OLED Tru Finder offers a bright view on every subject with a hi res SVGA EL screen image clarity extends to the very edges of the frame to counteract blurring, allowing you to compose your photos more accurately. ZEISS T is a proprietary technology that minimises flare and reflection in the viewfinder even when you're shooting in bright sunlight. An eye sensor enables you to immediately shift between the viewfinder and LCD screen so that you can really fine tune each composition. You can even retract the viewfinder into the camera body to preserve its streamlined design. More lens, more photo The DSC RX100M3 lets you shoot both closer and wider with its 8.8 25.7 mm lens which is the equivalent to a 24 70 mm lens on a 35 mm system. Capture everything from expansive scenery portraits with this versatile optic. Thanks to its f1.8 f2.8 aperture range, you'll be able to capture beautifully detailed photographs in all lighting conditions even if it's dark. Achieve stunning depth of field effects and even try your hand at creative blurring techniques. Contrast is kept high through a design incorporating nine aspherical lenes that include exclusive glass moulded lens elements. Even when you're zooming, distortion is kept at bay. Each image offers exceptional edge to edge quality without adding unnecessary bulk to the camera. Advanced image processing Every frame will look more real with BIONZ X image processing technology, which delivers superior image resolution and lifelike texture rendering, whether you're taking still images or shooting Full HD videos. Its sophisticated detail reproduction technology reduces emphasized outlines so that images stay natural looking and finely detailed. Clarity is enhanced via intelligent noise reduction, even when shooting in dim conditions. Blurring is offset by diffraction reducing systems to maintain excellent photo detail, even when you're shooting at deep focus levels. Shoot your own movies Sometimes you need to capture a moment in full rather than freezing it in individual frames. Boasting a 50 Mbps data transfer rate, the Sony Cyber shot RX100 Mk3 can capture smooth, detailed 1920 x 1080p Full HD movies at 60p in professional XAVCS format. Enjoy minimal compression noise, even for rapidly moving subjects, and even shoot at high 120p frame rates to achieve awesome slow motion effects. Complete range of camera connections The Sony Cyber shot RX100 MkIII Digital Camera offers built in WiFi so that you can easily access a wireless network to share your photos online or save them to cloud services. NFC Near Field Communication lets you establish a direct connection with NFC enabled wireless devices such as smartpho
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